The Ask

The ASK™ Training Courses

Helping teams win more customers, influence decisions, and unlock opportunities

Most organisations don’t struggle because their people lack talent.
They struggle because their teams don’t always ask clearly for what they need — from customers, partners, stakeholders, or each other.

The ASK™ training courses give teams a practical, repeatable framework to communicate with clarity, confidence, and purpose — turning conversations into outcomes.

Delivered online or at your premises, these sessions are designed for corporate teams who want better results from sales conversations, partnerships, internal collaboration, and stakeholder engagement.

Why The ASK™ Works for Teams

Avoid asking for fear of rejection

Assume others “should already know” what’s needed

Lack clarity on who to ask, for what, and why

Undersell value or overcomplicate requests

The ASK™ creates a shared language and structure that helps teams move faster, align better, and act with confidence.

Outcomes organisations see:

More confident client and stakeholder conversations

Clearer internal requests and faster decision-making

Stronger pitches, proposals, and partnership asks

Improved collaboration across teams

Practical action, not theory

The ASK™ Framework

All training is built around the A–S–K Framework, a simple but powerful model teams can apply immediately.

A — Action

All training is built around the A–S–K Framework, a simple but powerful model teams can apply immediately.

Defining a clear, specific ask

Identifying who can help and how decisions are made

Framing the value and impact of the request

S — Stuck

Identify what’s blocking progress.

Fear of rejection or getting it wrong

Internal assumptions and untested beliefs

Poor timing, unclear ownership, or low confidence

Reframing “no” as information, not failure

K — Key

Unlock the “yes”.

Building rapport and credibility

Aligning the ask to shared goals

Communicating with clarity, confidence, and purpose

Training Options

Half-Day Workshop (3–4 hours)

Ideal for: Teams needing a practical, high-impact introduction

A focused, interactive session introducing The ASK™ framework with real-world application.

Participants will:

  • Understand how asking impacts sales, partnerships, and internal progress
  • Draft and refine real asks relevant to their role
  • Practice delivery in a safe, constructive environment
  • Leave with three actionable asks and a short action plan

Best for:
Sales teams, leadership groups, project teams, partnership teams

Full-Day Training (6–7 hours)

Ideal for: Deeper team alignment and behavioural change

A full-day session allowing time for:

  • Deeper exploration of blockers
  • Role-specific scenarios
  • Live practice and feedback
  • Team-level alignment on shared goals and asks

Participants will:

  • Apply The ASK™ to live business challenges
  • Improve internal communication and stakeholder engagement
  • Build confidence in complex or high-stakes conversations
  • Create a shared approach teams can use long after the session

Best for:
Leadership teams, cross-functional groups, commercial teams

Online Training (Live & Interactive)

Ideal for: Distributed teams or time-limited schedules

Delivered live via Zoom, these sessions retain interaction while offering flexibility.

Options include:

  • Single half-day online workshops
  • Shorter modular sessions
  • Multi-session programmes for skill reinforcement

Includes digital workbooks and practical tools.

Who The ASK™ Is For

The ASK™ training is suitable for:

Leadership and senior management teams

Sales, business development, and account management

Partnership and sponsorship teams

Project teams requiring stakeholder buy-in

Organisations navigating growth, change, or complexity

Organisations navigating growth, change, or complexity

What’s Included

Depending on the format, training includes:

1

Live facilitated sessions

2

Participant workbooks and ASK templates

3

Practical exercises and real-world application

4

Optional follow-up sessions or implementation support

Sessions can be tailored to your organisation, sector, and objectives.

Enquiries & Booking

To discuss your organisation’s needs or request a proposal, contact: