The ASK is a practical guide for entrepreneurs who are ready to grow their business, but don’t know how to get the right help, introductions, or investment.
Too often, business owners introduce their company but forget the most powerful part: what they actually need.
Inside this book, you’ll learn how to:
Craft a compelling “ASK” that gets results
Build global networks that open new doors
Pitch confidently to funders, mentors, and partners
Get clarity on your goals — and communicate them with impact
Greater confidence and clarity when you pitch or present
A proven framework to grow your business globally
About The Authors
Russell Dalgleish
Russell is a serial entrepreneur, investor, speaker, and the founding chair of the Scottish Business Network. His guidance and network have enabled thousands of businesses to scale internationally.
Wendy is Business Strategist, an Author, and the Founder of JFDI Secrets where she guides entrepreneurs on how to own their true value and communicate with confidence to achieve set goals.
“This book changed the way I speak about my business. I now get offers of help I never knew were possible.”
Fiona R.Founder of a FinTech Startup
“The ASK helped me secure a partnership in Dubai. It works.”
James L.CEO, Exporting Business
Featured Chapter Preview
Chapter 2: Why The ASK Matters
As a business strategist, author, and founder of JFDI Secrets, Wendy trains entrepreneurs on how to effectively claim their true worth and convey their messages with the clarity necessary to achieve their goals
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The ASK Mastermind is for ambitious founders who want more clients, funding, partnerships and exposure, fast. You’ll get live sessions with special guests, hot-seat coaching to sharpen your Ask, curated introductions into a global network, and an exclusive library of templates and tools to support your journey. Members regularly land warm intros that change their lives, because the room is built for action, not small talk.
Unlock the Secret to Getting More YESes in Business and Life
Most people miss out on opportunities simply because they don’t know how to ask. This quick and powerful guide reveals the 10 Do’s and Don’ts of Asking that can turn hesitation into confidence, and vague requests into clear, actionable asks that get results.