The Ask

The Ask

Want to Grow Your Business Globally?
It All Starts With the ASK.

The ASK is the business owner’s secret weapon — helping you clearly communicate what you need to scale your business and who can help.

About The Book

What Is The ASK?

The ASK is a practical guide for entrepreneurs who are ready to grow their business, but don’t know how to get the right help, introductions, or investment.

Too often, business owners introduce their company but forget the most powerful part: what they actually need.

Inside this book, you’ll learn how to:

Craft a compelling “ASK” that gets results

Build global networks that open new doors

Pitch confidently to funders, mentors, and partners

Get clarity on your goals — and communicate them with impact

What You'll Unlock:

More opportunities through better networking

Strategic support when you need it most

Greater confidence and clarity when you pitch or present

A proven framework to grow your business globally

About The Authors

Russell Dalgleish

Russell is a serial entrepreneur, investor, speaker, and the founding chair of the Scottish Business Network. His guidance and network have enabled thousands of businesses to scale internationally.

Wendy Sneddon

Wendy is Business Strategist, an Author, and the Founder of JFDI Secrets where she guides entrepreneurs on how to own their true value and communicate with confidence to achieve set goals.

Start Your ASK Journey Today

Unlock growth, connections, and opportunities with The ASK. Available in print and digital.

What Readers Say

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Special pricing for teams, events, or corporate gifting. Get personalized support for orders of 10+ copies!

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Ready to meet people who turn asks into outcomes?

The ASK Mastermind is for ambitious founders who want more clients, funding, partnerships and exposure, fast. You’ll get live sessions with special guests, hot-seat coaching to sharpen your Ask, curated introductions into a global network, and an exclusive library of templates and tools to support your journey. Members regularly land warm intros that change their lives, because the room is built for action, not small talk.

Unlock the Secret to Getting More YESes in Business and Life

Most people miss out on opportunities simply because they don’t know how to ask. This quick and powerful guide reveals the 10 Do’s and Don’ts of Asking that can turn hesitation into confidence, and vague requests into clear, actionable asks that get results.

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